Most website owners have expressed concern and factors of off-page search engine optimization (SEO) such as links building and the a large social media presence they forget about doing the right things on their actual location. Yes, backlinks and who follows is extremely important but they do not mean much if your site is not up to par.
Here are some strategies for on-page SEO that you should implement on your website ...
Area - with enough work you could technically get any field ranked highly for any keyword, but you can much easier on yourself by choosing the right field early on. Obtaining a right - to match the field (EMD) can often be incredibly useful in ranking your site on top search engines. EMD will often times it to top 10 or even # 1, based on that alone.
The problem is that in most places all the best Exact - Match fields are already taken, so it is not always possible to get one. However, you should at least get one with your main keywords in it. Just add an extra letter or word at the end, or one that fits well. Having your keywords in the field can be very useful for search engine rankings.
The meta tag - your title tag and description tag are extremely important factors of SEO. Your title tag should contain your main keywords without a lot of extra filler words, but do not fill so completely that it seems ridiculous. Keep the title to about 65 characters and that includes spaces. It's about what Google shows in search results and you want to keep around here.
The description tag should..
also contain some of your main keywords but all said a little more about what visitors can count on your location. This should be kept to about 150 characters (including spaces) and it must be a quick summary. Still do not completely stuff the keywords or it could do more harm than good. Just put in there as naturally as possible so it always reads well and looks good.
Great content - your site is worthless without content and it is a location that gets the backlinks normal, high rankings, and so much more, the content must be very quality. You will often hear the use of the internet marketer line, "content is king" and there is a reason for this showing. It's more true now because there was a recent update to Google that made the really good original content more important than ever.
Furthermore, within your content should be your keywords. You should include them wherever they fit in a normal manner with the density about 3% or so. This means for every 100 words to you about three of them are the keywords that you are trying to settle down. Do not try to stuff them anywhere and everywhere just to get in there. That the tactics used to work but it stopped working years ago. How that can actually hurt more than help him.
Site Map - having a sitemap is a great way to link all the pages of your site easily and effectively together. Doing this is important for search engines so they can find all your content and store it accordingly. And it also helps human visitors to navigate your site much more easily if necessary.
It's pretty much it. Of course, there are many other things that can be included or twisted to points of maximum SEO. But if you do things correctly listed above on your site, you will already be far ahead of most places. Then you can begin to focus more on strategies for off-page.
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